November 2026 · from our creator database
Beauty influencers on Instagram: 11 US creators to work with
| Creator | Followers | Typical likes | Engagement | Known for |
|---|---|---|---|---|
| Amanda@almost_readyblog | 799k | 1.0k | 0.27% | Petite fashion, beauty and try-ons |
| Madi Webb@madiwebb | 797k | 11k | 1.4% | Beauty and lifestyle, LA / NYC |
| Lillian Claire@lillianclaireee | 789k | 23k | 3.0% | Beauty and lifestyle, Nashville |
| Lora Arellano@lora_arellano | 787k | 3.1k | 0.41% | Makeup artist and beauty founder |
| Alexandra England@alexandra__harper | 787k | 9.2k | 1.4% | Home and beauty finds |
| Ariana Biermann@arianabiermann | 782k | 9.9k | 1.3% | Beauty and lifestyle |
| Meghan Korte@the_other_mk | 782k | 1.5k | 0.23% | Midsize fashion and beauty, Sacramento |
| Edson Brandao@iamedsonbrandao | 782k | 4.6k | 0.59% | Anti-aging and longevity |
| Layal Assi Olabi@layallure | 582k | 3.7k | 0.64% | Esthetician, skincare, Michigan |
| Deddeh Howard@deddehhoward | 414k | 4.1k | 1.0% | Beauty and wellness, Los Angeles |
| Victoria Wilcox@victoriaclaycomb | 46k | 762 | 1.7% | Beauty and fashion, Tennessee |
Public profile data, November 2026. Engagement is (likes + comments) on a typical post ÷ followers. Listing a creator doesn’t mean they work with us or endorse HotInfluencer.
Choosing beauty influencers for your brand
Beauty influencers work with skincare, makeup, haircare, fragrance, nails and wellness. Before you reach out, check three things:
- Skin type, tone and concerns matter. A creator whose skin is like your customers’ is the most convincing.
- Professionals (makeup artists, estheticians) bring trust; everyday creators bring relatability. Many campaigns use both.
- Ask for before-and-after or routine content: it shows the product working rather than just the packaging.
Want someone to do that for you? Your agent reads every profile, checks the numbers and the audience, and only sends creators who fit, each with the reason.
Questions
How were these beauty influencers chosen?
From our live influencer database in November 2026: US Instagram creators with 30,000 to 800,000 followers who post about beauty and posted at least four times in the last month. We checked each one by hand and left out brands, repost pages and accounts run for children. “Typical” numbers are the median of their recent posts, so one viral post doesn’t inflate them.
What is a good engagement rate for beauty influencers?
Across all active Instagram creators in our database, the median is about 0.85% at 10k–100k followers and 0.53% at 100k–1M. Above that for the size is good. Check any creator with our free engagement rate calculator. Engagement rate calculator
How much do beauty influencers charge?
It depends on their size, the number and type of posts, and usage rights, especially if you want to run their content as ads. Your agent asks the creators you approve for their rates and negotiates for you, and every deal can be paid through protected payments, held until the posts are live and approved.
Can you find beauty influencers who fit my brand?
Yes. This list is a sample. Send your agent a brief (the market, platform, size, budget and the kind of beauty creator you want) and within the hour you get about ten who fit, each with the reason, from more than 18 million creators. Then your agent contacts the ones you approve. How it works
Your next shortlist, within the hour
Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.
US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan