Free tool
Instagram & TikTok engagement rate calculator
Formula: (likes + comments) ÷ followers. Use averages over the last 10 to 20 posts, not the best one.
Fill in the numbers to see the engagement rate and how it compares with creators of the same size.
Engagement rate benchmarks by follower count
Medians and top-quarter cut-offs for active creators in our database, November 2026. Instagram rates are per follower; TikTok rates are per view.
| Followers | Median | Top 25% from | Active creators |
|---|---|---|---|
| Nano (1k–10k) | 2.6% | 6.5% | 2.1M |
| Micro (10k–100k) | 0.85% | 2.8% | 1.3M |
| Mid-tier (100k–1M) | 0.53% | 1.9% | 749k |
| Mega (1M+) | 0.54% | 1.8% | 58k |
TikTok
| Followers | Median | Top 25% from | Active creators |
|---|---|---|---|
| Nano (1k–10k) | 7.6% | 13.4% | 494k |
| Micro (10k–100k) | 6.5% | 11.0% | 745k |
| Mid-tier (100k–1M) | 6.4% | 10.6% | 425k |
| Mega (1M+) | 7.2% | 11.6% | 65k |
Reading the number
- Compare like with like. A 1.5% rate is weak for a 5k account and strong for a 500k one. The tiers above are the fair comparison.
- Look at the typical post, not the best. One viral post can triple an average. If the average is far above the typical post, check what happened.
- Very high can be a warning. Rates far above the top quarter, with generic comments, can mean bought engagement. How brands spot fake followers.
- Engagement isn’t everything. Who the audience is, where they live and whether the creator’s content fits your product matter as much.
Questions
What is a good engagement rate on Instagram?
It depends on size. In our database the median for active Instagram creators is about 2.6% for 1k–10k followers, 0.85% for 10k–100k, 0.53% for 100k–1M and 0.54% above 1M. Above the median for its size is good; the top quarter is very good.
What is a good engagement rate on TikTok?
TikTok rates are usually measured against views, not followers, so they run higher. The median in our database is between 6.4% and 7.6% depending on size, and the top quarter starts at about 11% to 13%.
How do you calculate engagement rate?
On Instagram: average likes plus average comments per post, divided by followers. On TikTok: average likes, comments and shares per video, divided by average views. Use the last 10 to 20 posts, and leave out giveaways and one-off viral posts if you want the typical rate.
Why does engagement rate fall as accounts grow?
Bigger accounts reach more people who follow casually, so a smaller share of followers reacts to each post. That’s why a rate only means something next to accounts of the same size, which is what this calculator compares it with.
Where does the benchmark data come from?
From our live influencer database: every Instagram and TikTok creator with at least 1,000 followers who posted in the last 30 days, counted in November 2026. That’s about 4.2M Instagram and 1.7M TikTok accounts.
Can you find creators with high engagement for my brand?
Yes. Send your agent a brief with the niche, market and size you want. Within the hour you get about ten creators who fit, with their numbers and why each one is right, and your agent contacts the ones you approve. How it works
Your next shortlist, within the hour
Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.
US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan