Micro and nano influencers for brands

Find micro-influencers who fit your brand, within the hour

Micro-influencers get far more engagement per follower than big accounts. Your agent finds about 10 who fit your brief, from 1.3M active micro and 2.1M nano creators on Instagram alone, and contacts the ones you approve.
A shortlist of about 10 within 60 minutes · no subscription

Engagement by size, from our database

Nano (1k–10k)

2.6%

median engagement

Micro (10k–100k)

0.85%

median engagement

Mid-tier (100k–1M)

0.53%

median engagement

Mega (1M+)

0.54%

median engagement

Active Instagram creators, November 2026. Engagement is (likes + comments) ÷ followers. Check any creator’s rate.

How it works

  1. 01

    Brief your agent

    Niche, market, platform, follower range, budget, and anything a filter can’t capture: values, family, language, the kind of content.

  2. 02

    A shortlist within the hour

    About 10 micro-influencers who fit, each with their numbers and why they’re right. Any time of day.

  3. 03

    Your agent reaches out

    To the creators you approve, from their own address, in your brand’s voice, and follows up until there’s an answer.

  4. 04

    Every deal protected

    Pay up front through protected payments; the money is held until the posts are live and you’ve approved them.

Making micro-influencer campaigns work

  • Work with several at once. Five to ten micro-influencers in the same niche reach overlapping audiences, which builds recognition faster than one big post.
  • Pick the niche before the size. A 20k creator whose audience is exactly your customer beats a 200k one whose isn’t.
  • Give them freedom. Their audience follows them for their voice; a script that sounds like an ad loses the point.
  • Agree usage rights up front if you want to reuse their content in ads. It’s cheaper to include it in the deal than to ask later.

Browse examples by niche: fitness, beauty, food, fashion and mom influencers. Creators: our micro-influencer guide is for you.

Questions

What is a micro-influencer?

A creator with roughly 10,000 to 100,000 followers. Below that, from about 1,000 to 10,000, they’re usually called nano-influencers. Both tend to have a close, engaged audience in one niche or place.

Why work with micro-influencers instead of bigger creators?

Engagement. In our database the median engagement rate for active Instagram creators is about 2.6% for nano, 0.85% for micro and 0.53% for 100k–1M followers. Smaller creators also cost less per post, so you can work with several and test what works.

How do I find micro-influencers for my brand?

Send your agent a brief with your niche, market, platform and the follower range you want. Within 60 minutes you get about 10 who fit, each with the reason, from more than 18 million creators, and your agent contacts the ones you approve.

How much do micro-influencers charge?

Rates depend on the platform, the number and type of posts, and usage rights. Your agent gets quotes from the creators you approve and negotiates for you, and each deal can be paid through protected payments, held until the work is live and approved.

Can I find micro-influencers in a specific country?

Yes. Tell your agent where your customers are, and your agent checks which country each creator’s audience is mostly in before suggesting them, not just where the creator lives.

Your next shortlist, within the hour

Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.

US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan