November 2026 · from our creator database
Mom influencers on Instagram: 14 US creators to work with
| Creator | Followers | Typical likes | Engagement | Known for |
|---|---|---|---|---|
| Steph Bae@happy_baes | 792k | 16k | 2.2% | Mom life and family recipes |
| Deddeh Howard@deddehhoward | 414k | 4.1k | 1.0% | Mom, beauty and wellness, Los Angeles |
| Amanda Smith@amandasindallas | 299k | 8.3k | 2.8% | Wife, mom and business owner, Dallas |
| Danielle Holloman@holloman.danielle | 270k | 4.5k | 1.7% | Mom and salon stylist, Florida |
| Jenna Rydelek@jen_rydelek | 239k | 1.8k | 0.83% | Motherhood, DIY and healthy recipes, North Carolina |
| Mara Martin@_maramartin_ | 148k | 5.0k | 3.4% | Model, author and mom of two |
| Kristen Racanati@hayes.and.james | 131k | 535 | 0.44% | Family traditions, DIYs and holidays, NJ |
| Skylair Beasley@skylairkay | 82k | 717 | 0.90% | Mom of three, fitness and GRWM |
| Dalijah Amelia@dalijahamelia | 79k | 629 | 0.85% | Movement and motherhood, NYC |
| L Marie Wealthy@lmariewealthy | 58k | 1.3k | 2.4% | Mom, comedian and host |
| Dayna Sauble@thedrpepperprincess | 57k | 551 | 1.0% | Mom and performer, Los Angeles |
| Lena Richter@lenarichter | 50k | 755 | 1.6% | CrossFit athlete and mom, Miami |
| Jakeline Barbosa@jakelinebarbosaa | 38k | 60 | 0.17% | Lifestyle UGC creator and mom, Florida |
| Erika Hood@adventurehoods.abroad | 36k | 626 | 1.8% | Family and toddler travel, Seattle |
Public profile data, November 2026. Engagement is (likes + comments) on a typical post ÷ followers. Listing a creator doesn’t mean they work with us or endorse HotInfluencer.
Choosing mom influencers for your brand
Mom influencers work with baby and kids products, family travel, food, home, education and household brands. Before you reach out, check three things:
- Match the children’s ages to your product: newborn, toddler and school-age audiences want different things.
- Mom creators’ audiences ask lots of practical questions. Comments full of “where is this from?” are a strong sign.
- Be careful with children in content: agree in writing what will and won’t be shown before anything is posted.
Want someone to do that for you? Your agent reads every profile, checks the numbers and the audience, and only sends creators who fit, each with the reason.
Questions
How were these mom influencers chosen?
From our live influencer database in November 2026: US Instagram creators with 30,000 to 800,000 followers who post about mom and posted at least four times in the last month. We checked each one by hand and left out brands, repost pages and accounts run for children. “Typical” numbers are the median of their recent posts, so one viral post doesn’t inflate them.
What is a good engagement rate for mom influencers?
Across all active Instagram creators in our database, the median is about 0.85% at 10k–100k followers and 0.53% at 100k–1M. Above that for the size is good. Check any creator with our free engagement rate calculator. Engagement rate calculator
How much do mom influencers charge?
It depends on their size, the number and type of posts, and usage rights, especially if you want to run their content as ads. Your agent asks the creators you approve for their rates and negotiates for you, and every deal can be paid through protected payments, held until the posts are live and approved.
Can you find mom influencers who fit my brand?
Yes. This list is a sample. Send your agent a brief (the market, platform, size, budget and the kind of mom creator you want) and within the hour you get about ten who fit, each with the reason, from more than 18 million creators. Then your agent contacts the ones you approve. How it works
Your next shortlist, within the hour
Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.
US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan