UGC creators for brands and agencies
Hire UGC creators, without the job posts
How it works
01
Send a brief
The product, the kind of content, the platform, the look and the budget. A few lines is enough; your agent asks if something essential is missing.
02
Get a shortlist within the hour
About 10 UGC creators who fit, with examples of their work and why each one is right. Any time of day.
03
Approve, and your agent does the talking
Your agent contacts the creators you approve, agrees deliverables, revisions and usage rights, and follows up.
04
Pay only for approved content
Each deal goes through protected payments: you pay up front, we hold it, and it’s released when you approve the work.
What you can ask for
- Ad creatives for TikTok, Reels and Shorts: hooks, demos and testimonials made to run as paid ads.
- Unboxing and first impressions that look like a real customer, because they are filmed like one.
- Product demos and tutorials that show how it works, in under a minute.
- Before-and-after and routines for beauty, skincare, cleaning, fitness and home.
- Photos for your site, product pages, emails and organic social.
Need creators who also post to their own audience? That’s influencer marketing, and your agent can find both in the same brief. See micro-influencers or browse creators by niche: beauty, fitness, food, fashion and mom.
Compared with the usual ways to hire UGC creators
| Compared | HotInfluencer | UGC marketplace | UGC agency |
|---|---|---|---|
| How you find creators | Your agent sends a shortlist | You post a job and sort applications | The agency picks |
| First options | Within the hour | When applications come in | Often days or weeks |
| Who negotiates | Your agent | You | The agency |
| Payment | Held until you approve the content | Depends on the marketplace | Usually invoiced |
| To get started | US$50 for a day | Fees per hire or a subscription | A retainer or project fee |
General comparison; marketplaces and agencies vary.
Questions
What is a UGC creator?
A UGC (user-generated content) creator makes photos and videos for a brand to post on its own channels or run as ads, in the natural style of a real customer. Unlike an influencer, they don’t need a big following, because the brand is paying for the content rather than their audience.
How do I find UGC creators for my brand?
Send your agent a brief: the product, the type of content (unboxing, demo, testimonial, before-and-after), the platform, the look you want and your budget. Within 60 minutes you get about 10 UGC creators who fit, with examples of their work and why each one is right. Your agent then contacts the ones you approve.
How much do UGC creators charge?
It depends on the number of videos, their length, how many revisions you want and above all usage rights: content you’ll run as paid ads costs more than content for your own feed. Your agent gets quotes from the creators you approve and negotiates for you, so you see real prices before you commit.
Who owns the content and where can I use it?
What you can do with it is written into each deal’s terms before anything is made: where you can post it, whether you can run it as ads, for how long, and whether the creator posts it too. The terms are fixed when the deal is sent, and both sides see the same version.
How do I pay UGC creators safely?
Through HotInfluencer protected payments. You pay up front, we hold the money while the creator works, and it’s released only when you approve the content. If the work isn’t delivered as agreed, you can be refunded while the money is still held. How protected payments work
Do you find TikTok and Instagram UGC creators?
Yes: TikTok, Instagram Reels, YouTube Shorts and still photos, plus creators who make ad-style videos you post yourself. Say in your brief where the content will run and your agent looks for creators who are good at that format.
Your next UGC creators, within the hour
Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.
US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan