Free template
Influencer brief template, plus outreach emails
Influencer brief
INFLUENCER BRIEF Brand: [name, website] Product: [what you're promoting, price, link] Goal: [awareness / sales / content to reuse in ads / app installs] Who we're looking for - Platform: [Instagram / TikTok / YouTube] - Market: [country, region or city, and language] - Niche: [e.g. skincare for oily skin, home workouts, family travel] - Size: [e.g. 10k to 100k followers] - Must have: [values, look, kind of content, audience age or gender] - Avoid: [competitors they've worked with recently, topics, styles] What we want them to make - Deliverables: [e.g. 1 Reel + 3 Stories, or 2 UGC videos of 30 seconds] - Key message: [one sentence, in your words] - Must show or say: [product in use, discount code, link in bio] - Don't: [claims they can't make, things not to show] - Draft approval: [yes / no] Usage rights: [organic only / paid ads for 3 months / whitelisting] Timing: [product ships by, posts go live between] Budget: [total, or per creator] Contact: [name, email]
How to fill it in
- Goal first. Awareness, sales and content for ads need different creators. If you’ll run their videos as ads, say so now; it changes the price.
- Describe the creator, not just the numbers. “Moms of toddlers who cook on weeknights” finds better people than “mom, 50k followers”.
- One key message. Give the idea in your words and let the creator say it in theirs.
- Be specific about rights and timing. Where you can use the content, for how long, and when it goes live. Vague briefs get vague quotes.
- Give a budget. A range is fine. It saves a round of emails and helps match creators you can afford.
Influencer outreach email templates
First email
Subject: Paid collab with [Brand]: [one-line idea] Hi [first name], I'm [your name] from [Brand]. Your [specific post or series] is exactly the kind of [content] our customers love, especially [what you liked about it]. We'd love to pay you to [deliverables] for [product]. Budget is [amount or range], posting in [timing]. [Usage rights, if any.] Is this something you'd be up for? Happy to send the product first. [Your name] [Brand, website]
Follow-up, a few days later
Subject: Re: Paid collab with [Brand] Hi [first name], just checking this reached you. We'd still love to work with you on [idea]. If the timing or budget doesn't work, tell me what would and I'll see what we can do. [Your name]
Mention a specific post, say it’s paid, and give the budget. Creators get many vague “collab?” messages; specific ones get answers.
Questions
What should an influencer brief include?
Who you are and what you’re promoting, the goal, the kind of creator you want (platform, market, niche, size), the deliverables, the key message and any must-dos and don’ts, usage rights, timing and budget. The template above has a line for each.
How long should an influencer brief be?
One page. Creators get many briefs; the clearest ones get the best work. Say what matters and leave room for the creator’s own style, which is why their audience follows them.
What’s the difference between a brief and a contract?
The brief explains the campaign; the contract fixes the terms: deliverables, deadlines, usage rights, exclusivity and payment. With HotInfluencer, the agreed terms become the deal itself, and the payment is held until the work is approved. Influencer contract template
Can someone find the creators for my brief?
Yes. Send this brief to your HotInfluencer agent, a real person on our team, and within 60 minutes you get about 10 creators who fit, each with the reason. Your agent then contacts the ones you approve, using emails like the ones above.
Rather not send the emails yourself?
Send your own agent, a real person on our team, a brief. About 10 creators who fit come back within 60 minutes, each with the reason, and your agent contacts the ones you approve.
US$50 once for 24 hours · 2 briefs · it doesn’t renew · or see the monthly plan